Knowing when to cut financial ties with your adult children can be a difficult decision. Primatene Mist epinephrine inhaler is now ozone-safe, FDA-approved and back on the market—but a dangerous choice for people with asthma. What advice would you give to your younger self?
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Marketers have touted the benefits of an online presence for businesses for years. However, starting a business website is only the first step. For many would-be Internet business gurus, their bottom line is falling short of what it could be. Make sure your business is competitive on and off the Internet by avoiding these five common mistakes.
The ultimate goal of every business is to increase its bottom line. For your business to achieve this goal, you need a cost-effective marketing campaign strategy that can drive sales for you and help grow your business. Implementing an SEO marketing strategy is the most viable option for you, especially if you run a small business on a low budget.
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The good news is that small businesses often have an edge over bigger brands when selling online--if they know how to use their size to their advantage. Even better, the key tactics for growing a business online actually go against the conventional wisdom on the subject. While you may believe that having your own website will attract lots of new shoppers, website development and maintenance is expensive and time consuming.
To continue to thrive in a demanding economy, businesses must evolve to accommodate the changing consumer demand for efficiency and time-saving measures. Customers want an easy, user-friendly way to do all daily tasks including ordering or booking reservations to their favorite restaurants. Gone are the days of customers calling in and waiting on hold to place an order or book a reservation—they demand better use of their time. Placing an order over the phone takes over 5 minutes.
But today, with social media and online review sites like Google, Facebook and Yelp, this number pales in comparison to the impact that one unhappy customer can have on your business. Today popular social media influencers can affect the buying habits and decisions of thousands of followers. Equally as important is your online reputation; just a couple of good or bad reviews could potentially make or break you.
If you own or manage a business, it's very likely that your customers have researched and read reviews before their first interaction with you. Online reputation management ORM is a function of marketing, public relations and customer service combined. It consists of being aware of the online conversation that surrounds your brand and participating in it when relevant.