To tackle this, NHS Tower Hamlets took a whole systems approach to ensure that the breast screening process was client-focused. Interventions were developed to address three different groups involved in the breast screening process:. Interventions were piloted from and included two marketing campaigns, community outreach and service improvements.
You can change your cookie settings at any time. Get ready for Brexit. Screening is the process of identifying people who appear healthy but may be at increased risk of a disease or condition.
The aim of breast screening is to detect cancer at an early stage when treatment may often be simpler and more effective. All women aged 47 to 73registered with a South West London GP are invited to breast screening once every three years. Women over 73 can self-refer to continue routine screening by calling the Breast Screening Unit for an appointment.
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All women between 50 and 70 years of age are eligible for a free breast screening test, or mammogram. From the age at which women will be invited for breast cancer screening will be extended to include women aged and Women over 70 years of age may request screening.
This paper reports on an innovative whole-systems approach to improving uptake of breast screening in Tower Hamlets, a deprived borough in the East End of London with a large minority ethnic population. The approach, developed by the public health team at NHS Tower Hamlets, draws on analysis of needs and existing literature about effective interventions to promote breast screening. Social marketing research led to a campaign targeted at Bangladeshi women, together with a range of initiatives to promote breast screening through primary care services and community outreach through local well-known organisations.
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Cancer screening involves testing apparently healthy people for signs that could show that a cancer is developing. Breast screening uses a test called mammography which involves taking x-rays of the breasts. Screening can help to find breast cancers early, when they are too small to see or feel. These tiny breast cancers are usually easier to treat than larger ones.
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