Updated May 04, Budget airline Virgin Blue will now be known as Virgin Australia under a massive re-branding of the airline's Australian operation. V-Australia and Pacific Blue will also come under the new banner, which the company says will provide "one look and feel" across all of its airlines.
With little fanfare Virgin Australia and Tigerair have made the first public change to their networks as part of the dual-brand strategy they are now pursuing following Virgin's purchase of one-time competitor Tigerair that gives Virgin a budget off-shoot to match the Qantas Group 's Qantas - Jetstar pairing. Tigerair will enter the Brisbane - Darwin market at flight timings almost identical to Virgin, which will change its timings to match Qantas. Product, service and brand are key ingredients to a successful dual-brand strategy, but the network underpins it.
It was a fully owned subsidiary of Virgin Australia Holdings. It was renamed Virgin Australia Airlines NZ Ltd in December when its parent company decided to bring all its airlines under the one banner. It also operated services on behalf of Virgin Samoa formerly known as Polynesian Blue.
After starting with one route and one seat Boeing inthe airline now flies a fleet of 10 s and offers services from ports across Australia and New Zealand to destinations in the South Pacific, domestic services in New Zealand, and more recently launched its first foray into Southeast Asia. As Virgin Blue chief executive Brett Godfrey puts it, the airline has proven a success, both to its passengers and the Virgin Blue Group. As Godfrey explains, the decision to launch the subsidiary in New Zealand to operate international routes was no accident. It also meant the two business entities are legally separate and also very competitive with regard to each other.
Since its launch in August as a two-aircraft operation offering seven return flights a day between Brisbane and Sydney, Virgin Australia has committed itself to a path of excellence in customer service, design, development initiatives and fuel efficiencies. Today, it is a respected international carrier, operating over 84 modern Boeing, Airbus and Embraer aircraft on domestic, regional and international routes — all while maintaining its presence in the market as a budget-price leader. From one route, two aircraft and brand new employees to 14 domestic routes and 1 million passengers, all before the end of their first year - Virgin Australia in its livery as Virgin Blue set the pace that others would soon be following.
Inclusive checked baggage allowance is dependant on a passenger's fare type and the baggage allowance selected. Codeshare services baggage allowances will be dependant on the origin and destination airports, alongside the airline operating the service. Baggage items in excess of size and weight allowances will be chargeable at an excess baggage rate set by the airline.
Its head office is located in Bowen HillsBrisbane. Virgin Blue Holdings was formed in as a wholly owned subsidiary of the Virgin Group. In early Patrick launched a hostile takeover for Virgin Australia Holdings.
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Skip to main content. Inthe Virgin brand entered the Australian aviation market for the first time as Virgin Blue — a low cost airline flying a single route between Brisbane and Sydney — setting the scene for what would become the first real competition in the leisure sector of Australian aviation. InVirgin Blue re-branded and repositioned from a low-cost airline to a full service airline, now called Virgin Australia. It is the second largest airline in the Australian market, flying passengers to 40 domestic destinations and to more than destinations worldwide.